As a business owner, being on the edge of technology and innovations should be your comfort zone because that is the only way to guarantee your survival and that of your enterprise. Currently, financial technology (fintech) is the leading disruptor of established commerce. If you are yet to get on the fintech bandwagon, then you are losing out.
Consider the number of choices a typical shopper has today to settle payments. You can pay via card, mobile wallet, or cash. When using a mobile wallet, the range of payment options increases exponentially. As a startup or a midsized company, failing to support the popular payment options for customers will result in adverse effects on their loyalty. Consider these tips for helping you sustain your brand’s competitiveness.
Make Payments Easy
The technologies you use should be making payment fast and convenient for your clients. Let them enjoy transacting with you. Consider supporting whatsapp payment as a start since it will not only give you brand a preferred image in the customers’ eyes, but also make it easy to collect data to help you serve clients better. Interactivity, when integrated with seamless payment options, will transform your business into an experience loved by customers.
Avoid Time Wasting
Bureaucracy at the workplace can introduce too many instances of time wasting. These wasted time resources turn out to be very costly. They consist of opportunity costs for serving customers, improving the well-being of employees, and understanding chances for implementing fast payment.
For instance, when using payment through WhatsApp, you will be encouraging you, clients, to receive fast turnaround times. A failure to have staff dedicated to handling the WhatsApp queries and payments would thus become a waste of the entire resource.
Focus on Essentials
Most businesses are only trying to outdo their competition on the latest features in their product. However, you can be ahead of them by sticking to the basics. Make your premises clean, increase your training of staff on front-service, answer calls in time, and make sure you are putting smiles on customers. Businesses are corporate citizens for a reason. You do not need a grand gesture to make an impact on your client base.
Collect Customer Details
It might be part of your company policy to let customers keep their information to themselves. However, it is often too late to act by the time you are reading by the time you are, you are responding.
A proactive approach where you actively involve your staff in the provision of customer care services, listening to customers on social media as they express their feedback, and talking to them directly through various platforms and chat options is the right way. Let your brand lead in customer support. Let technologies work for you. Use details to learn customer intelligence to get ahead.
Understand a Technology Before Implementing It
Most firms will remain behind the rivals despite investing capital and having the right innovative mindset. The reason is they are not taking time to understand the steps they are taking. One-Size fits all mentality will lead to eroded opportunities. Get in touch with vendors, ask consultants to train your staff, and seek certifications that help you to understand technology for you to customize it well for your needs.